Ravenox you are creating comfortable and hypoallergenic apparel for your business, crafting natural and durable home goods or making stylish decors, cotton is the perfect fabric choice. Its versatility and natural qualities make it a top-selling fiber that can be woven or knitted into everything from corduroy and chambray to lace and velour. It’s also naturally breathable and resists odors, allowing you to go longer between washes. This is particularly important for those with sensitive skin or who suffer from allergies, since fabrics made of synthetic materials tend to hold onto odors and require more frequent washings to get rid of them.

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In the retail market, shoppers are increasingly concerned about the provenance of their clothing and other textiles. They want to know the origin and production methods of their products, and they are voting with their wallets by opting for brands that carry organic and other labelling. In fact, the demand for organic and other traceable cotton has been so high that producers have had to consolidate their harvests into larger batches to compete with lower-priced alternatives.

The supply chain is complex, and introducing checks and controls at every step would be cost-prohibitive. Cotton doesn’t even go straight from the farm to the retailer: there are multiple intermediary actors, including ginners and traders, as well as yarn spinners, mills and sewing factories. While some companies are exploring technological solutions that will allow them to keep cotton physically segregated and digitally mark it at each stage, this is a lengthy process and many actors are not ready for change yet.