With the popularity of glamping, van life and RVing on the rise, campground owners must be ready to meet the expectations of new guests. According to the 2023 Camping & Outdoor Hospitality Report, one in three leisure trips last year included a camping or glamping experience. To compete with the industry’s growing demand, many operators have been strategic in their approach to hospitality, implementing tiered services and amenities for their guests.
space is critical for any hospitality business. It not only adds to the overall guest experience, it also increases revenue opportunities. This is especially true for restaurants that have to pay for seating each day. If a table goes empty for the night, that’s lost revenue for the business. An attractive outdoor setting will attract more people and increase the number of seats available, which means more revenue earned each day. More info
Advertising For Outdoor Hospitality
Unlike other forms of marketing, outdoor advertising is seen by all of your potential customers. It’s part of their environment and cannot be turned off, so it’s highly impactful. Billboards are great for promoting any aspect of your hospitality business, from new guest rooms to loyalty programs or even events and activities.
While traditional marketing methods such as social media and TV commercials have the power to reach a wide audience, they don’t always provide the immediacy that outdoor advertising offers. That’s why many hotels, resorts, airlines, cruise lines and travel service providers rely on billboards to connect with travelers and guests.